Communications

Tell someone who cares. Delete. That could well be the response of staff receiving another top-down communication or newsletter from their employers. Information is knocked together and whacked out. And there's no purpose to the content - just random stuff, one-way perspectives. Delete. Try treating staff like customers or prospects....

Thread media From Day One, the line between print media and online media was blurred for us. Today, it is non-existent. We call it thread marketing. You simply can't afford a narrow media focus any more. Ideally, you want social media, YouTube, search engines and yes, traditional media all working for you. Your printed communications - brochures or print ads,...