PR

Thanks to our clients and the Sherpa team, 2012 has been a good year and a number of aspects have worked very well. "More businesses are approaching us to assist with brand strategy. With the explosion of online or digital channels, you just have to find...

The yachties sail from Simon's Town to Jamestown on 22 December, enjoying about 10 days on the open seas. When they get there, it starts with a mug of whiskey for the competing yachties followed by five days of partying on the island. That's five...

Thread media From Day One, the line between print media and online media was blurred for us. Today, it is non-existent. We call it thread marketing. You simply can't afford a narrow media focus any more. Ideally, you want social media, YouTube, search engines and yes, traditional media all working for you. Your printed communications - brochures or print ads,...

Your brand and social media Social media has extended PR possibilities for your brand as the pressure mounts to become involved in this media phenomenon. The stats speak volumes - we know that there are over 500 million Facebook users, that every second person is tagging thoughts on Twitter and that LinkedIn profiles are being updated by...