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  • [guhz-uh l] To eat greedily / to wolf it down / to stuff oneself / to shovel it down We’ve come up with some impressive brand names over the years. Right up there wi

  • As the digital world streaks ahead at a brutal pace, the gap between Owner (i.e. website owner) and User (i.e. visitor to the website) is growing. Traditionally, the

  • There are many reasons why services marketing is so tough, amongst others: services are intangible defining quality is difficult the high level of trust and faith ne

  • What you need to know.

  • Talk to Sherpa now about getting your Year End Greetings to your clients. For R1950 (excl VAT) plus an additional R00.13 per recipient (excl VAT) our creative studio

  • What is it that makes you different from the many others in your space? Are you just a me-too? To test this, browse through the websites of companies competing in yo

  • Marketing when business confidence levels are low When business and consumer confidence levels are low, one can either contemplate one’s navel or look around and the

  • Why do they fail? Why do almost 90% of online businesses fail? Sherpa’s CEO Gary Hendrickse believes that too many entrepreneurs think that starting an online busine

  • Brands in websites A couple of years ago, Time magazine estimated that the average large urban American was exposed to 3 000 brands each day. With social media and o

  • Brand strategists, UX and UI designers will ensure that your website presents perfectly – a winning combination of differentiating, user experience and user in

  • Probably about half the people that we meet will ask us where the name Sherpa comes from. For others, the association is immediate and they get a sense of what we’re

  • Sherpa’s new website has just gone live. Whereas the previous website conveyed differentiation, the new website opens with a pic of Everest, which is such a strong p

  • Sherpa is a brand strategy, design and communications company which started 10 years ago. We’re passionate about building brands for small and mid-sized business cli

  • Sherpa and Way With Words go back a long way, almost 10 years. “Way With Words has always fascinated me, perhaps one of South Africa’s best-kept business secrets 

  • If you view Marketing as ‘spend’, cut the budget right now. If you’re clever and see your budget as an ‘investment’, INCREASE your budget. Let’s be frank, low global

  • Retired people feeling the squeeze YEI (You’ve Earned It!) was initially a book compiled by Marilyn Hallett which listed companies offering discounts and benefits to

  • Impact on sales, margins and costs. We were talking to Herman Fourie, a qualified Chartered Accountant with his own accounting practise and the CEO of Barno which ha

  • Barno has been a dominant manufacturer in the South African promotions sector for over six decades and shows no sign of slowing down, having recently opened an offic

  • It’s time and skill intensive The days of letting an intern or somebody with some capacity manage your social media strategy – hence creating the impression that soc

  • Umnqophiso Pre-Primary Ora Fund Managers introduced Sherpa to Umnqophiso Pre-Primary School, which needed a website to profile them online. “Our web designer visited

  • How would you like your graphic design? You have three ideals when ordering your design from the menu; fast, cheap and great. You may be tempted to have your cake an

  • Like many South African companies, Sherpa has its eye on offshore markets. But how is it going? And where is it going? One of Sherpa’s key clients is an offshore acc

  • One of the more obvious marketing trends in 2015 is simply making things easier for customers. As an example, we can look at the Mobile Order & Pay approach from

  • The Importance of a consistent Brand Sherpa is fortunate to be able to deal with clients of all different sizes and from all different types of industries. We often

  • Four years or so ago, Marilyn Hallett approached Sherpa to help her with her dream. She’d published a book called You’ve Earned It! which listed discounts and benefi

  • With the emphasis increasingly on attracting clients through Google and Facebook and with many believing that content marketing is the only solution to retaining cus

  • While making your website mobile friendly is a solid step, having a mobile-friendly website is not a mobile strategy. Google does have a preference for responsive de

  • Is PowerPoint for lousy presenters?  How many have died in a PowerPoint presentation? Your “Death by PowerPoint” stance only lasts until you have to present. Then Po

  • Sherpa has just launched a complete and fresh approach to internal communications which is capturing a lot of attention. The advent of the app has changed internal c

  • Installing a well- executed  brand , a focused marketing plan and a well-organised sales system Sherpa helps businesses to become marketing machines through the comp

  • Sherpa has developed and refreshed some fantastic business brands over the years, but the need to position and differentiate is more intense than ever before. We’re

  • An organisation’s most expensive asset, and arguably the most effective marketing tool, is its staff. When an organisation thinks of their employees as its first mar

  • A while ago, Sherpa predicted that the emphasis on conventional Search Engine Optimisation would eventually shift. We believed that content should be created with pe

  • Sherpa developed the brand strategy, name and logo for the @COST card, an initiative from Durbell Pharmacy which allows you to get all of your prescription medicine

  • Did you know that the number of mobile views for websites will surpass that of desktop views by the end of 2014? Or, that 66% of smartphone and tablet users are frus

  • In a recent pitch, Sherpa director Elsa Barnard was describing the first “Sherpa” brand that we developed eight years ago. It was a small account with limited budget

  • The new Barno website is all about their story, the essence of their brand and culture. You’ll get a sense of how Herman and his Barno-bees defied the odds and

  • So why did we change our logo? And what’s the meaning? We briefed our senior designer Wayde some months ago, giving him freedom to deliver something that represented

  • More is expected now of Logos than has ever been before. The modern Logo has many faces, all of which need to identify with the brand behind it. So what makes a good

  • Let’s keep this one simple and to the point. Here are 5 principles to take into account when evaluating a logo. SIMPLE MEMORABLE TIMELESS VERSATILE RELEVANT The sixt

  • Let’s take a look at the hidden meanings in some of the world’s greatest logos. TOYOTA The three ellipses represent the heart of the customer, the heart of the produ

  • Over the last few years, we’ve introduced many new or refreshed companies and products to the market, all spearheaded by logos.  We have also just changed Sher

  • After 8 years of developing brands, we asked ourselves whether we were being true to our promise. What was it that we asked our clients to do? Stand out. Be found. W

  • When you’re carving a market position, you need to be very single-minded. What is the ONE reason why they should buy your product? “I buy from X because they offer m

  • Listening to our favourite strategy guru Sid Peimer gave us new insight into the fuzzy world of company vision, mission and values. Our conclusion is that it is… non

  • The Tide gets a revamp Companies always talk about how important their people are.  One way to test whether they really mean this is to look at the effort put into t

  • Sherpa’s Madiba 67 minutes was spent thinking about how we could make a difference. We spoke about youngsters who didn’t have MBA’s but had spirit, cheek, drive. Str

  • It’s not the coolest pharmacy website in SA. Because it’s not a website – it’s the coolest pharmacy BRAND CHANNEL in SA!! Kalapeng is the largest black-owned pharmac

  • We enjoyed crafting the SEAM brand, new-to-market and ready to make an impact in the corporate cash world. If you thought that the website was not very creative, you

  • These days, you can use full screen to accentuate the features of a product. St Helena Island, the mid-Atlantic ocean,  has a lot to show and the new website for St

  • Sherpa launched its offering for internal communications. We’ve taken our PR, media and brand skills to assist corporates during mergers & acquisitions, organisa

  • Yes, Sherpa also has a marketing budget. Our design studio has been doing some great website work and we wanted to “get it out there”. The concept was to pose pertin

  • HIGHEST DELIVERY AND OPEN RATE OF ANY CHANNEL. We’re talking about rich messaging using everyday email. On average, an employee will send out 15 000 emails per annum

  • We ran a Facebook and radio campaign for our pharmacy clients and were amazed at the results. The campaign was to support a smoking cessation campaign, asking non-sm

  • We are very proud of the website which popped out from studio for Johannesburg based company, Platinum Portfolios. TAKE A LOOK

  • I was reading an article by Adam Sherk on the most overused marketing buzzwords. Let’s try to avoid these if we want to be “leaders” or indeed, 

  • Would Lionel Messi, the greatest football striker of all time, be as great if he played in defence? I think he might make a decent fullback but he’s the greate

  • We can measure and improve your Open, Click Through, Hard and Soft Bounce, Abuse and Unsubscribe Rates of your bulk emails, but these are all influenced by some basi

  • When it comes to corporate identity design, why is there often such a mismatch between what Agency presents and what’s in your head? It is very frustrating 

  • What do your clients associate you with? When they hear your name, what is the spontaneous reaction. We know that brands are created by how customers and the market

  • Quit smoking? Spend more time with family? Get healthy? Fantastic but what about your business which helps you to enjoy life with self and family? Here are five Bran

  • It’s difficult to explain exactly what brand journalism is all about – perhaps one can talk about the convergence of Twitter, Facebook, websites, content

  • Sherpa’s year-end audiovisual This year, the Sherpa team did an AV for our “We were there” year-end message to clients. We were delighted with the

  • Thanks to our clients and the Sherpa team, 2012 has been a good year and a number of aspects have worked very well. “More businesses are approaching us to assi

  • During the course of the year, Sherpa switched from a local to an international software service provider for bulk mails. Although Sherpa generally absorbed the incr

  • The yachties sail from Simon’s Town to Jamestown on 22 December, enjoying about 10 days on the open seas. When they get there, it starts with a mug of whiskey

  • Let’s find out how your clients are managing your brand. Ending the year and going into a new year, maybe it’s time to find out what your clients actuall

  • Sherpa gave a presentation on social media in Johannesburg recently, promising no tech-speak or marketing-jargon. The presentation was styled Braai in the Sky! The a

  • An almost forgotten area of communications is “earned media”. What is it? How can it work for you? Some people talk about PR or Public Relations, but tha

  • On behalf of the St Helenian government, we invited travel agents and journalists to find out more about opportunities in what’s been called the most extraordi

  • Although a big chunk of Sherpa’s revenue lies in our interactive or digital services, I am getting a little irritated with egg heads shouting “traditiona

  • Sherpa was privileged to be part of the launch of a new emergency medical and ambulance service in Port Elizabeth – RELAY EMS – and what a great project

  • Tell someone who cares. Delete. That could well be the response of staff receiving another top-down communication or newsletter from their employers. Information is

  • QR codes You will have noticed QR or Quick Response Codes on articles in your favourite magazines. What about QR codes on your next brochure? The matrix barcode, ini

  • Thread media From Day One, the line between print media and online media was blurred for us. Today, it is non-existent. We call it thread marketing. You simply can&#

  • I remember my very first product launch. It was for a bank. I had a big title but little experience. I did everything by the book. And seeing my product on TV that n

  • The recent JZ painting saga makes one think about brands. What will JZ be remembered for? The “shower head” or the “member” painting? And doe

  • Search engine optimisation (SEO) vs. Pay per click (PPC)?   Clients often ask us whether they should be using SEO or PPC to maximise traffic to their websites.

  • Your brand and social media Social media has extended PR possibilities for your brand as the pressure mounts to become involved in this media phenomenon. The stats s

  • Elsa has headed the Sherpa design studio for nearly five years and identifies the Five All-Time Website Mistakes which she believes businesses should try hard to avo

  • What makes a great website?   For us, a great website comes down to two simple factors: It must reflect the essence of your brand – what makes your compan

  • Maybe there’s more to it There are many similarities between the Charge of the Light Brigade and some sales operations. In the Crimean War the British cavalry

  • And start leading, really leading   Frankly, “satisfied customers”, “professional” and “service excellence” have become tick

  • From time to time, Sherpa looks at making its own investments and recently invested in You’ve Earned It or YEI. YEI owner Marilyn Hallett published a book some

  • Sherpa has been working with Roger Moult and his ICPA (Independent Community Pharmacist Association) team to launch this organisation and attract members. The ICPA a

  • A good chunk of our clients are reviewing their business models, recognising that things will never be the same. Why is this? Firstly, this recession is a long stret

  • As a branding company, we really enjoy helping our clients to find a name for their company or product. We normally only tackle such a task after taking the client t

  • If you’re in Sales and at a job interview, ask your prospective sales manager these questions. Or, if you’re the CEO or Sales Director, think about how y

  • We know that effective internal communications is important. This we know. And the textbook tells us that if we do this right and often enough, we will have: passion

  • We live in interesting times. The movement of marketing and media spend to online is gathering momentum. That’s a cliché. It’s here, its dominating. And

  • People have often questioned the logic of stacking our Brand, Marketing and Communications services alongside our interactive or online products and services. Some h

  • Let’s stop playing In recent years, we have seen CMO’s (Chief Marketing Officers) emerge in and around the boardrooms but is this just a fad or are compa

  • Ora is a Latin word which, when roughly translated, refers to that place – the edge – where the sea wets the sand, where the mountain touches the sky, wh

  • Many people think that branding is found somewhere between the creative agency and the marketing manager or department. In fact, branding should not even sit with th

  • We were delighted to have helped the Marathon team to craft and launch their new brand. Marathon is a firm of management consultants. Their business model is pretty

  • “We’ll take care of it.” I was delighted when Nuvision asked our company to have a look at their brand because a brand is something that one “

  • One wonders why managing Sales in a recession should be so different from good times but I guess things get a little more tense. Before we start on management tips,

  • And boy, is shift happening! Sort of reminds me of that song by The Troggs… I feel it in my fingers… I feel it in my toes… when shift is all around

  • “We can handle the Recession. What worries me more is our ability to grasp the Future.” These are the profound words of an MD and owner of a large busine

  • One of the LA Lakers most famous coaches, Riley, refers to the “innocent climb”, the first step to successful team-building – “when a team co

  • I was dreaming of the perfect business. In doing so, I accepted that saying “it should be profitable” is a no-brainer, a bit like saying that you need ox

  • Work Dynamics, representing Cubiks in South Africa, promoted their competency driven assessment, selection and development software to corporate and mid-sized compan

  • If you are finding times a little tougher than usual, what should you be doing differently? I am not sure whether there is a magic formula but what I do know is that

  • “You will never see my sales reps in the office – they must be out on the road.” Here a prospect, there a client, everywhere a lead. To yesterday&#

  • “Lord Raglan’s orders are that the cavalry should attack immediately,” said Captain Nolan. “Attack sir! Attack what? What guns, sir? Where an

  • Developing processes and procedures is essential for any business wanting to create a service that clients experience consistently. One thinks of the unseen processe

  • According to a report by the Hay Group published in Fortune magazine, most of the world’s most admired companies know that their success depends on their busin

  • As with most building projects, when constructing a website, the foundations need to be solid. The starting point to a great website is the brief – the tighter

  • I was meeting with an account exec at Barno Plastics, Monique, checking her progress into an important market segment for them. After listening patiently to my promp