20 Dec Do it with friends
Sherpa has been working with Roger Moult and his ICPA (Independent Community Pharmacist Association) team to launch this organisation and attract members.
The ICPA assists independent pharmacies, many of them in rural areas throughout South Africa, to face the challenges presented by the corporate pharmacy chains, medical schemes and government. The aim is to get over 1500 independent pharmacies to work together – already, 1038 members have joined ICPA.
We created the Do it with Friends marketing theme, having bought up most of the Cape’s supply of jelly beans for the campaign!