Hidden meanings in logos

Hidden meanings in logos

Let’s take a look at the hidden meanings in some of the world’s greatest logos.

toyota

TOYOTA

The three ellipses represent the heart of the customer, the heart of the product and the heart of progress in the technology field.

 

mobil

MOBIL

The focus is mostly on colours. Red equals strength while blue associates with faithfulness and security.

 

bmw

BMW

BMW has its roots in aviation so the “white” represents a propeller and the “blue” is the sky looking through.

 

fedex

FEDEX

Look between the “E” and “X” and you’ll see an arrow. Clever. The arrow represents forward thinking and future outlook.

 

google

GOOGLE

The four primary colours in a row broken by a secondary colour is not by accident or a mistake.  They wanted to show that they don’t play by the rules.

 

toblerone

TOBLERONE

This chocolate company is from Bern, Switzerland – famous for its high mountains and also known as the City of Bears.  Spot the silhouette of a bear in the mountain illustration?

 

There’s much more to a logo than one imagines.

Make sure that your logo has the ability to stand out. And be found in a crowded landscape.

 

article credit www.lifebuzz.com

Sherpa Brand & Design Agency
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