Trend towards brand journalism

Brand Journalism

Trend towards brand journalism

It’s difficult to explain exactly what brand journalism is all about – perhaps one can talk about the convergence of Twitter, Facebook, websites, content marketing, e-newsletter, brand strategy and PR. All the things we love at Sherpa.

It’s about giving the client a real sense of your company by combining some aspects normally associated with internal communications. So add internal communications to all of the above and see what pops out – a consolidated, super-duper, company media piece.

Have a look at www.coca-colacompany.com to get a sense of what we’re rabbiting on about and then contact gary@sherpa.co.za to talk about how your website and all the other bits can evolve in 2013.

Sherpa Brand & Design Agency
admin@sherpa.co.za