30 Aug The right stuff
Sherpa was privileged to be part of the launch of a new emergency medical and ambulance service in Port Elizabeth – RELAY EMS – and what a great project this was!
seize and occupy a gap in the market and RELAY EMS does this well – a quality, professional outfit staffed by the RIGHT people, with the RIGHT training, using the RIGHT equipment and providing the RIGHT response to medical emergencies. The RIGHT positioning!
We were involved at both strategic and activation levels which included “right stuff” imagery (using the actual paramedics),, , , a RELAY wallet card, cool little fridge magnets and launch material for the product introductions at shopping malls.
The main thrust of the launch was getting the market to capture the RELAY EMS 0861 061 061 emergency response number on their mobiles.
We also scripted a radio ad to play on Radio Algoa and BayFM.
Visitto see (and hear) what this great product has to offer.