10 Oct Ten ways to make a graphic designer mad
Graphic designers are generally very cool, chilled people. So here are some things that clients say to make them mad as hell. And for the first time, we reveal the designers unsaid response.
GRAPHIC DESIGN NO-NO 1
It just doesn’t grab me.
(Are YOU the brand? It’s not there for YOU!)
GRAPHIC DESIGN NO-NO 2
(NICE!? Cupcakes are NICE! This is brilliant in its simplicity and hidden meaning)
GRAHIC DESIGN NO-NO 3
Too much white space – just looks empty!
(Duh, it’s not like you’re paying for the space. Shall I clutter things up for you?)
GRAPHIC DESIGN NO-NO 4
I’m paying you. You’re the Creative – you tell me!
(Then try listening to me)
GRAPHIC DESIGN NO-NO 5
I’ve been looking at the role of colours. Now, orange conveys a mood of …
(Indeed. And I’m seeing red right now!)
GRAPHIC DESIGN NO-NO 6
It shouldn’t take you long. You can just cut and paste surely?
(Sure, like you just dig a hole to engineer a gold mine.)
GRAPHIC DESIGN NO-NO 7
Couldn’t we make it more cheerful? It’s very dull.
(You’re an auditing firm for crying out loud!)
GRAPHIC DESIGN NO-NO 8
I’ve always been creative so…
GRAPHIC DESIGN NO-NO 9
Let’s save money on photography. Check my Facebook page for pics.
(I did … there’s one of you at a beer festival … another one in a Bafana t-shirt…)
GRAPHIC DESIGN NO-NO 10
I asked my mates at the golf club. They think that…
(At what hole exactly did you give them a proper design briefing?)
Then there are the lighter moments where some clients’ lovely little quips have etched themselves indelibly into Sherpa folklore.
Can we emboss the logo on the website? That would be stunning!
I want you to make me look like a funky accountant.
I like it. But if I squint I see horns!
Most of our clients have given us the freedom to create something meaningful and that is what our graphic designers live for. Unlike the old days, today’s best graphic designers have Marketing and Brand Strategy built into their Graphic Design Degree courses so they’re looking at things from all the right angles.