09 May 5 all-time website mistakes
Elsa has headed the Sherpa design studio for nearly five years and identifies the Five All-Time Website Mistakes which she believes businesses should try hard to avoid.
- Everything is “copy and paste”. Not so, there’s coding behind everything on the . If you trust your agency, respect them. That designer has spent time at college and many years perfecting their skills.
- Bringing one’s personal taste into design. Or, that of your spouse or golf buddy. People think it’s responsible to get feedback from “independent” sources. Wrong. They can never put themselves in the head space of the interested prospect at the time of visiting your website after finding you on Google. Besides, there’s a reason why reliable research costs money. Work with your agency on getting the brief right, base your assessment of the website on the brief and back yourself.
- Too much content and graphics. You might find it important to go into great detail, most visitors won’t thank you. Don’t create “sideshows” which distracts visitors from critical information. It’s tough, but be brutal.
- Seeing your website in isolation. The website is not a stand-alone. It presents your brand in cyberspace and it is a 24/7 sales arm. It is also central to your communications, and indeed most marketing actions. Make sure that everything is integrated and aligned.
- Neglecting your website. Having outdated product or people information, an old as your latest article or simply a “retro” website (that you thought was pretty cool three years ago) presents a company as “yesterday” or even “slovenly”. Keep your web presence fresh and relevant.