About
Sherpa
Sherpa is a multi-disciplinary brand, marketing and design studio.
We are a small agency with big skills. Founded in 2006 by Gary Hendrickse, born from his driving passion for brands, their leaders and custodians, Sherpa is a down-to-earth agency offering deep insights and end-to-end perspectives.
Our name is our promise. It originates from the Sherpa tribe who guide ambitious climbers to the top of Mount Everest. Although the journey is yours, we will be there to climb with you every step of the way.
Our tight-knit team works remotely from all over Cape Town. Although we are Cape Town based, we travel and work successfully all over South Africa and abroad.
We are a BBBEE Level 2 company.
Sectors we have serviced successfully include, but are not limited to financial services, healthcare, pharmaceutical, professional, commercial property, technology, automotive, logistics, energy and top-rated local government.
Our ongoing Corporate Social Responsibility initiative is in support of the NPO African Wanderers, a football club in the Salt River-Woodstock axis, founded to develop, nourish and inspire children left behind.
Executive Directors
After a career heading brand, marketing, product development, sales, and business development for some of SA’s biggest brands, Gary left the corporate navy to become a (nice) pirate, as he puts it. He bought shares in a top digital marketing agency as the MD, before forming Sherpa and fulfilling his dream of running a multi-faceted brand, marketing and design agency. Gary’s experience and expertise across the brand and marketing spectrum adds huge value to clients, collectively or in specific areas.
Qualified as a graphic designer at one of SA’s top design institutions, Claire began her career in a global brand and design company and worked on some iconic brands. She then moved to one of Cape Town’s hottest boutique design studios where she refined her skills. Claire, also a qualified UX designer, joined Sherpa almost 10 years ago, transforming the company from primarily a brand and marketing strategy outfit into a company recognised equally for creative excellence.
Company Values
Stretch, stretch, stretch
Be your client
Challenge & empower
Can do
Look beyond what you see
Brand Values
Perceptive
Incisive
Inspired
Challenging
We believe that with the right guidance, passion, encouragement, skills and experience, any company can stretch to be a brand leader. Whether that's in your industry, niche, or the world.
- Gary Hendrickse, Sherpa’s Founder and CEO