Brand strategy and testimonials

Brand architecture

Brand strategy and testimonials

Getting a great testimonial or endorsement is always gratifying. It says a thousand words about you and uplifts staff morale. But there’s more that you can do with your testimonials.

Map those testimonials against your brand values and brand objectives because brands are all about what they – the clients – are saying and thinking about you when your name comes up.

Often, we say things about ourselves that may or may not be important but the real truth lies in your clients’ heads. If they’re saying things that you’re not saying then think about whether their thoughts could have a place in your brand architecture.

If the testimonials articulate roughly the same as what your brand objectives and brand values are then well done, you’ve arrived as a brand.

Here are some simple tips:

  • Write down what you’d like clients to say about you
  • Design your processes to ensure that you sustain those positive responses.
  • Use marketing messaging to influence those responses.
  • Conduct a simple annual survey to measure whether you’re achieving your objectives.

If you would like help in conducting a survey, give us a call.

Gary Hendrickse
CEO Sherpa Brand and Design

Sherpa Brand & Design Agency
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