13 Nov @COST
Sherpa developed the brand strategy, name and logo for the @COST card, an initiative from Durbell Pharmacy which allows you to get all of your prescription medicine at cost price. There are also additional lifestyle benefits, making @COST the most innovative marketing initiative in SA’s pharmacy industry for many years.
Sherpa CEO Gary Hendrickse says: “Durbell has pharmacies throughout the Northern Suburbs so it was great to see a ‘home boy’ taking a lead in South Africa’s healthcare sector. Generally, independent pharmacies have been under huge pressure from the large corporate pharmacy brands but Durbell continues to perform well and the @COST card initiative illustrates why – market understanding, innovation, vision and an acute awareness of customer needs.”
Visit www. durbellpharmacies.co.za to find out more.
Contact us if you need help with positioning, packaging and launching new products and services.