11 Jan Top brand trend 2018
According to the Huffington Post, a top brand trend for 2018 is a shift away from demographic-centric targeting towards lifestyle segmentation. Iconic brands have been pursuing this kind of thinking for decades (that’s why they’re iconic!) but smaller businesses still struggle with the concept or rather, reality. For a smaller business, “getting it” can give them a huge advantage. Go into 2018 with a new approach.
Is 2018 the year that you step up to become a brand? Talk to Sherpa now.