Brands, butterflies and bulldogs

Brand building

Brands, butterflies and bulldogs

Butterflies cannot see their wings so they can’t see how beautiful they are, but everyone else can. I guess that’s the essence of a brand – it’s about how other people see you. I know that it is difficult to grasp but your brand belongs to them.

Getting to a state of beauty that others can consistently relate to requires huge ambition, tenacity and commitment. And it has some risk. Much like a bulldog eating a bone.

Building a brand is never easy. It is intense but oh so pleasurable.

The analogy stops when the bone is devoured because a brand is never done. The bone never ends.

The more you chew, the wider the wings of the butterfly unfold.

Gary Hendrickse
CEO Sherpa Brand & Design

Sherpa Brand and Design offers brand strategy, marketing strategy, graphic design, copy writing, website design and development, and a full suite of digital marketing responses.

Sherpa Brand & Design Agency
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