15 Jan Brands on digital
What gets more attention? Content from a well-known brand or a product with a logo dropped on it? Any PR agency seeking media space for their client will tell you that it is the former.
It follows that although you may be active on the various digital spaces, you may need to start thinking seriously about what you are saying or presenting. Irrespective of the size of your company, start thinking “brand”.
Why is it so important to think “brand on digital”?
- A strong brand can influence the success of SEO.
- A recognisable brand is more likely to get more clicks, likes, shares and comments.
- The emotional connection of your brand can attract followers, advocates and influences who promote your brand.
It is well worth taking the time to work through a Brand DNA workshop to help you to define your brand, followed by a brand strategy which drives your media and communications content. The workshop is facilitated so that the client and brand strategist uncover the brand together, with the strategist doing what Sherpa’s do best – guide their clients through difficult terrain to the summit.
Ultimately, your competitors will be posting “stuff” whereas your posts will be relevant and meaningful, creating the connect with your audience on digital media. Which approach will get more followers?