Brand Strategy

Sherpa has been helping businesses develop their brands for over 10 years now, packing in all the brand skills that one would normally associate with multi-national brands. "Working on and activating a brand strategy for a business is Sherpa's premium service and we constantly refine our...

With uncertainty and some fear sweeping the Western Cape, which brands will stand out as Day Zero looms? Who do we have to thank? People generally make brand choices on the alliances which brands have built over the years. Which brands will identify most closely with what’s...

According to the Huffington Post, a top brand trend for 2018 is a shift away from demographic-centric targeting towards lifestyle segmentation. Iconic brands have been pursuing this kind of thinking for decades (that's why they're iconic!) but smaller businesses still struggle with the concept or...

We spend a lot of time pitching products and services, but what about selling your people? As brand strategists, we’re very aware that processes shape brands. A process determines quality, consistency etc. But we also know that people shape processes. Maybe, we need to start talking about...

Winning tips for business Assuming that the Agency is professional, when a campaign is commissioned, how can good intentions and precious budget get dissipated? Here are a couple of traps that clients can fall into when managing creative projects. And then there’s the eloquent approach to wrap...

Winning tips for business owners One reason why so many businesses fail to reach their true potential is because they struggle to grasp the concept of a “brand”. So let’s ditch the text books and explain things in a simple way. Until we’re warmed up, it’s easier...