Content Marketing

A while ago, Sherpa predicted that the emphasis on conventional Search Engine Optimisation would eventually shift. We believed that content should be created with people in mind, and not only search engines. With that mind-set, we focused our attention on helping our clients generate valuable...

Thread media From Day One, the line between print media and online media was blurred for us. Today, it is non-existent. We call it thread marketing. You simply can't afford a narrow media focus any more. Ideally, you want social media, YouTube, search engines and yes, traditional media all working for you. Your printed communications - brochures or print ads,...