A monkey in silk is a monkey no less For many companies, making changes to a logo is a big deal but it is actually a normal part of business evolution. Rebranding however needs to go much deeper than cosmetic changes. When should you think about...
So why did we change our logo? And what’s the meaning? We briefed our senior designer Wayde some months ago, giving him freedom to deliver something that represented the essence of Sherpa’s brand. And then we took a step back and measured his creative response only...
More is expected now of Logos than has ever been before. The modern Logo has many faces, all of which need to identify with the brand behind it. So what makes a good logo in the modern app-driven era that we are currently in? It used...
Let’s keep this one simple and to the point. Here are 5 principles to take into account when evaluating a logo. SIMPLE MEMORABLE TIMELESS VERSATILE RELEVANT The sixth principle is one that most designers are too scared to talk to their clients about. Do not create a...
Let’s take a look at the hidden meanings in some of the world’s greatest logos. TOYOTA The three ellipses represent the heart of the customer, the heart of the product and the heart of progress in the technology field. MOBIL The focus is mostly on colours....
Over the last few years, we've introduced many new or refreshed companies and products to the market, all spearheaded by logos. We have also just changed Sherpa's logo. Here's a few short and interesting thoughts about logos: the hidden meaning behind the world's top logos what makes...
After 8 years of developing brands, we asked ourselves whether we were being true to our promise. What was it that we asked our clients to do? Stand out. Be found. Was our logo reflecting the promise? Nah. We briefed Wayde and then took a step...
We enjoyed crafting the SEAM brand, new-to-market and ready to make an impact in the corporate cash world. If you thought that the website was not very creative, you’d be right. But when you’re working with zillions of Rands in the corporate cash market, you’d like...
When it comes to corporate identity design, why is there often such a mismatch between what Agency presents and what's in your head? It is very frustrating - the Agency has just presented its zillionth design option and it still doesn't ring your bell. I think...