Retired people feeling the squeeze YEI (You’ve Earned It!) was initially a book compiled by Marilyn Hallett which listed companies offering discounts and benefits to pensioners. From a printed book, it soon turned into a fully-fledged online business. For a nominal fee, YEI offers directory listings for...
We can measure and improve your Open, Click Through, Hard and Soft Bounce, Abuse and Unsubscribe Rates of your bulk emails, but these are all influenced by some basic rules. "Communications is a sophisticated game, especially in today's online environment where detailed reporting stats provide the...
During the course of the year, Sherpa switched from a local to an international software service provider for bulk mails. Although Sherpa generally absorbed the increased costs for retainer or WAXD clients in 2012, we will look at increasing charges in the new year. "There were...
Sherpa was privileged to be part of the launch of a new emergency medical and ambulance service in Port Elizabeth - RELAY EMS - and what a great project this was! Strong brands seize and occupy a gap in the market and RELAY EMS does this well...
Thread media From Day One, the line between print media and online media was blurred for us. Today, it is non-existent. We call it thread marketing. You simply can't afford a narrow media focus any more. Ideally, you want social media, YouTube, search engines and yes, traditional media all working for you. Your printed communications - brochures or print ads,...
We know that effective internal communications is important. This we know. And the textbook tells us that if we do this right and often enough, we will have: passionate staff improved organisational effectiveness a high - energy working environment boosted productivity brand ambassadors and a whole bunch of...