Newsletters

We can measure and improve your Open, Click Through, Hard and Soft Bounce, Abuse and Unsubscribe Rates of your bulk emails, but these are all influenced by some basic rules. "Communications is a sophisticated game, especially in today's online environment where detailed reporting stats provide the...

During the course of the year, Sherpa switched from a local to an international software service provider for bulk mails. Although Sherpa generally absorbed the increased costs for retainer or WAXD clients in 2012, we will look at increasing charges in the new year. "There were...

Thread media From Day One, the line between print media and online media was blurred for us. Today, it is non-existent. We call it thread marketing. You simply can't afford a narrow media focus any more. Ideally, you want social media, YouTube, search engines and yes, traditional media all working for you. Your printed communications - brochures or print ads,...