Sherpa thoughts

Faced with harsh economic prospects, small business owners will dig deep to find the courage needed to grow. Each of us finds courage from different sources - not all of them healthy - but I found it in three places. The jump to courage. The first was as...

Apart from the costs involved, there is also the emotional aspect of refreshing or changing a logo design. Although you are emotionally attached to your logo, your audience might be detached as it’s lost its meaning and become outdated. 1. Aged Logo Style. When you started your...

After the convergence of lessons over the years, Sherpa’s ‘Oscar Principle’ approach to sales pitches emerged, involving: Elevator Pitch principles. Brand Strategy thinking. Design, UX & Communications skills. CEO and Brand Strategist Gary Hendrickse discusses the road to sales pitch success. First Lesson: A CEO's rage. “The first...

A successful brand extension allows companies to reach wider markets and offer new products under the umbrella of an existing and established name. However, you must be very clear on what you're extending, why and to whom. And don't be tempted by expediency. The cost...

The simplicity of an elevator pitch can be taken to another level to significantly improve chances of success. We call it the Oscar Pitch. Let me explain. A young executive of a global mining company approached Sherpa to help their local fabrication supplier, a chap called Oscar, to...

Mulling through the notion that your brand is not about you but all about your audience got me thinking  about a Khalil Gibran poem that I’d read a long time ago. On parents and children, he wrote: “Your children are not your children. They are the sons and daughters...