Sherpa thoughts

Apart from living in a disruptive age, we're in a tight economy and it is imperative to somehow find an edge. Your brand can be that edge. Here are some probing questions to ask about the state of your brand: Is your business growing, declining...

"I was marketing manager of a business bank and having arrived from a corporate banking and asset management environment, now working the B2B sector of mostly small and mid-sized businesses was new to me. It changed my life – a few years later, Sherpa was...

We have an enduring passion for brands, taking our clients to leadership positions. Recently, we  helped a large healthcare group to become the most-admired brand in a national, ultra-competitive market for the second year in a row. Or, working with a company in the shipping...

We were given a rare opportunity to help a company to build its brand and with this, the satisfaction of achieving brand goals. When Link Pharmacy was recognised by consumers as the most-admired independent community pharmacy group for the second year in a row, it...

When it comes to being obsessive about client excellence and delivery, Sherpa’s CEO Gary Hendrickse, who has been around a bit, says that it is hard to imagine a company which is more driven than UPD, SA’s leading warehousing and distribution company in the healthcare...

Alternative thinking We've worked with TBI for over a decade, initially with Ora before it was acquired by TBI. Financial services is one of Sherpa’s prime sectors but getting to know alternative investments was invigorating, especially when one gets a sense of how it augments a...

Space, ambience and mood. We've worked with BHA Lighting's founder Phil Hammond for almost 10 years. Over the last years we've also spent a lot of time with Daniel Hammond, certainly a chip off the old block. BHA Lighting is South Africa's pre-eminent illumination engineers and a...

Have you got it? Most businesses do not have a brand strategy. They probably have a corporate identity manual, marketing plan and sales budget but no brand strategy. The lack of a brand strategy is weird given that brand touches, informs and influences every part of your...