Sherpa thoughts

Outside-In, Top-Down (but never sideways). I am not sure whether CEO’s are brand-lazy or whether they just feel that “brand” is something for the Marketing Department to sort out. I’m just happy that Steve Jobs had no such confusion otherwise we would have missed arguably the...

The next level. Think of a hundred Ford brands, all with black as the only colour choice for the car. Most of the businesses that we’ve met over the years have not had a brand strategy. Yet, they’d spent a fortune saying the same things that their...

Don't leave that precious sales pitch to chance, put everything into it. The presentation can be a live pitch or a profile document or often, both - either way, it needs to be brilliant. People make a number of mistakes when preparing a sales pitch, often...

Since inception 12 years ago, Sherpa has always done things differently. “We have always focused on what keeps business owners awake at night and delivered accordingly. This stems from a background in business and, at the time, having shareholders such as Pointbreak, which offered private equity...