Sherpa thoughts

Do CEO's feel it? Some do. But not enough. As a CEO, if you're not the driver of your brand you're missing an opportunity to take your company to a place that precious few will ever go. You’re also robbing your employees (and yourself) of the most...

When sales teams fall. In the Crimean War, British light cavalry led a fatal assault on the Russians and Turks. The result was fairly predictable as they charged against an artillery battery and a well-organised fire line. Overlooking what became known as The Valley of Death, the...

Outside-In, Top-Down (but never sideways). I am not sure whether CEO’s are brand-lazy or whether they just feel that “brand” is something for the Marketing Department to sort out. I’m just happy that Steve Jobs had no such confusion otherwise we would have missed arguably the...

The next level. Think of a hundred Ford brands, all with black as the only colour choice for the car. Most of the businesses that we’ve met over the years have not had a brand strategy. Yet, they’d spent a fortune saying the same things that their...

Don't leave that precious sales pitch to chance, put everything into it. The presentation can be a live pitch or a profile document or often, both - either way, it needs to be brilliant. People make a number of mistakes when preparing a sales pitch, often...

Since inception 12 years ago, Sherpa has always done things differently. “We have always focused on what keeps business owners awake at night and delivered accordingly. This stems from a background in business and, at the time, having shareholders such as Pointbreak, which offered private equity...