Sherpa thoughts

"I was marketing manager of a business bank and having arrived from a corporate banking and asset management environment, now working the B2B sector of mostly small and mid-sized businesses was new to me. It changed my life – a few years later, Sherpa was...

We have an enduring passion for brands, taking our clients to leadership positions. Recently, we  helped a large healthcare group to become the most-admired brand in a national, ultra-competitive market for the second year in a row. Or, working with a company in the shipping...

We were given a rare opportunity to help a company to build its brand and with this, the satisfaction of achieving brand goals. When Link Pharmacy was recognised by consumers as the most-admired independent community pharmacy group for the second year in a row, it...

When it comes to being obsessive about client excellence and delivery, Sherpa’s CEO Gary Hendrickse, who has been around a bit, says that it is hard to imagine a company which is more driven than UPD, SA’s leading warehousing and distribution company in the healthcare...

Alternative thinking We've worked with TBI for over a decade, initially with Ora before it was acquired by TBI. Financial services is one of Sherpa’s prime sectors but getting to know alternative investments was invigorating, especially when one gets a sense of how it augments a...

Space, ambience and mood. We've worked with BHA Lighting's founder Phil Hammond for almost 10 years. Over the last years we've also spent a lot of time with Daniel Hammond, certainly a chip off the old block. BHA Lighting is South Africa's pre-eminent illumination engineers and a...

Have you got it? Most businesses do not have a brand strategy. They probably have a corporate identity manual, marketing plan and sales budget but no brand strategy. The lack of a brand strategy is weird given that brand touches, informs and influences every part of your...

Architectural Feature Screens What a cool experience. Slick product. Switched on people. A young company that has grown at a rate and recognised that they have something special. We worked with them on their brand strategy, clearing the path for a website which says it all...

Salt EB is one of South Africa's top employee benefit companies with offices in Cape Town and Johannesburg. The employee benefit administration market can be tough as you're dealing with thousands of queries and claims daily and not all the issues are in your control. When...