16 Jan Differentiating within seconds
Sherpa has developed and refreshed some fantastic business brands over the years, but the need to position and differentiate is more intense than ever before.
We’re in an age of dwindling attention spans, multiple channels and a change in the way people view things. It’s increasingly important that, almost at a glance, people get a sense of who you are, what you offer, and why they should contact you.
That whole process of positioning and differentiation happens within seconds.
It’s one thing embracing the digital space. Standing out and being found in that space is something else. Let’s work together in 2015 to make sure that your brand remains fresh and relevant.