02 Sep Thought of the month
HIGHEST DELIVERY AND OPEN RATE OF ANY CHANNEL.
We’re talking about rich messaging using everyday email.
On average, an employee will send out 15 000 emails per annum. That’s 15 000 brand-building, PR or sales opportunities lost per employee if your emails go out blank – and with a 99% open rate on emails, it’s got the highest delivery and open rate of any channel!
In its simplest form, rich messaging allows you to standardise email signatures. Taken a step further, you can have an email banner, on every outbound email, which:
- Showcases your brand
- Promotes products or services
- Connects to surveys
- Introduces new staff
- Links to announcements or news
The applications are endless.
From a cost point of view, you’re looking at about R50 per month or R600 per annum per user. Try finding another media channel that will give you 15 000 brand impressions for that price!
Contact Gary to find out how you can make your email work for you.