Being found, followed and favoured

Being found, followed and favoured

Thread media

From Day One, the line between print media and online media was blurred for us. Today, it is non-existent. We call it thread marketing.

You simply can’t afford a narrow media focus any more. Ideally, you want social mediaYouTubesearch engines and yes, traditional media all working for you. Your printed communications – brochures or print ads, etc. – also need to be integrated (refer article on QR codes).

“A very good example is our PR work, where we’ve achieved exceptional returns for our clients in both South Africa’s main print and online media. In turn, this is complimented by these same clients enjoying high search engine rankings through our SEO (search engine optimisation) service. Nothing works in isolation – you need to see a thread through your website, e-newsletterse-mailsSEOprinted collateral, social media, print advertising and brochures,” says Sherpa CEO Gary Hendrickse.

Please contact Amelia de Milander to assist you with your own thread marketing planning and improving your chances of being found, followed and favoured.

Sherpa Brand & Design Agency