19 Jul Being found, followed and favoured
Posted at 07:13h in Brand Strategy, Content Marketing, Internal Communications, Newsletters, Public Relations (PR), Search Engine Optimisation (SEO), Sherpa thoughts, Social Media Marketing, Website Design and Development 0 Comments
From Day One, the line betweenand was blurred for us. Today, it is non-existent. We call it thread marketing.
You simply can’t afford a narrow media focus any more. Ideally, you want, , and yes, traditional media all working for you. Your – or , etc. – also need to be integrated (refer article on ).
“A very good example is ourwork, where we’ve achieved exceptional returns for our clients in both South Africa’s main print and online media. In turn, this is complimented by these same clients enjoying high through our ( ) service. Nothing works in isolation – you need to see a thread through your website, , , , , social media, print and brochures,” says Sherpa CEO Gary Hendrickse.
Please contactto assist you with your own thread marketing planning and improving your chances of being found, followed and favoured.