09 Jan Going the extra smile
Salt EB is one of South Africa’s top employee benefit companies with offices in Cape Town and Johannesburg. The employee benefit administration market can be tough as you’re dealing with thousands of queries and claims daily and not all the issues are in your control.
When looking to reposition the brand, we knew that whatever was presented externally had to be lived internally.
The simplicity was that after an engagement with a Salt EB employee, the member should be smiling. It doesn’t get much simpler than that. This meant that all training, communications, processes etc had a single-minded end objective – to facilitate a member’s smile.
What we love about Salt EB
In the oh-so serious financial services world, we love Salt EB for giving us the chance to break the mould and the CEO and Marketing Lead, for having the courage and vision to go with it! And for doing something that seldom happens – taking the brand deep into the business where it really matters, the people and processes!