When starting Sherpa Brand and Design in 2006, I didn’t want another brand and design studio but something that meant something externally and internally. The starting point was deciding what we wanted to mean and who we would have meaning…
In an environment dominated by poor governance And the absence of service delivery Very few can think beyond logos And see themselves as brands Because brands must be authentic And tell true and compelling stories To attract investors, inspire residents…
It can be dispiriting and wasteful When your brand does not filter into the business Creating dissonance Because what Marketing says to the world Is often not experienced by customers Because your people are not brand-aligned. And then you don’t…
Having designed and developed countless websites over the years, we revisited our company values, brand values and differentiators before starting on our own new SHERPA website. This is where we landed. Company Values. There are about fifteen company values used…
SHERPA is helping Weskus Distrik to position itself as a strategic brand, a vision to attract investment into the region. What do they sell? The notion of a municipality positioning itself as a brand is a stretch for many in…
After 18 years at the helm, SHERPA'S CEO still sucks the marrow from every day. What do you enjoy the most about SHERPA? The SHERPA team and our clients. Over the years, we’ve had wonderful SHERPA’S and I remember them…
A Forbes article written by Ron Carucci got me thinking about content marketing. Do we use thought leadership enough to portray brand leadership? In a time where knowledge is currency, every leader has ideas, insights and experiences which they can…
A BUSINESSTECH article headed 'A Sure Sign a Company Is in Trouble - It Stops Spending Money on Marketing' invites some navel gazing. In his book ‘Crash and Burn’, Comair CEO Glenn Orsmond describes how this observation by Dave Novick…
Frustrated because you’ve got something great to offer but you’re just not breaking through the noise? Maybe you need to change the lyrics and medley? I 'rediscovered' a favourite song. 'Sing' by Travis. Was struck by a line: "For the…
Perhaps cynical, but is it realistic to get your entire people living your brand? Much as I’m an idealist, I don’t think so. Rather identify the tigers in your company. And empower them to growl. In truth, lion kings are…
