When starting Sherpa Brand and Design in 2006, I didn’t want another brand and design studio but something that meant something externally and internally. The starting point was deciding what we wanted to mean and who we would have meaning…
Here's the 12 classic Brand Archetypes in our Brand DNA Workshops, which generally includes the executive teams of our clients. In short, you can't be all things to all people - what is your brand archetype? What connects you to…
I attended a corporation’s supplier conference the other day. The intent was great - share future projects, confirm essential, processes, explain funding and support mechanisms for small suppliers to grow, and encourage them to network and seek business opportunities. It…
With 2025 around the corner, what did I learn in 2024? Brand purpose. As we developed a brand in the local government sector, we found a renewed sense of purpose. Developing brands is what we do but with this comes…
In an environment dominated by poor governance And the absence of service delivery Very few can think beyond logos And see themselves as brands Because brands must be authentic And tell true and compelling stories To attract investors, inspire residents…
It can be dispiriting and wasteful When your brand does not filter into the business Creating dissonance Because what Marketing says to the world Is often not experienced by customers Because your people are not brand-aligned. And then you don’t…
Having designed and developed countless websites over the years, we revisited our company values, brand values and differentiators before starting on our own new SHERPA website. This is where we landed. Company Values. There are about fifteen company values used…
SHERPA is helping Weskus Distrik to position itself as a strategic brand, a vision to attract investment into the region. What do they sell? The notion of a municipality positioning itself as a brand is a stretch for many in…
After 18 years at the helm, SHERPA'S CEO still sucks the marrow from every day. What do you enjoy the most about SHERPA? The SHERPA team and our clients. Over the years, we’ve had wonderful SHERPA’S and I remember them…
A Forbes article written by Ron Carucci got me thinking about content marketing. Do we use thought leadership enough to portray brand leadership? In a time where knowledge is currency, every leader has ideas, insights and experiences which they can…
