Mobile Optimization


While making your website mobile friendly is a solid step, having a mobile-friendly website is not a mobile strategy.

Google does have a preference for responsive design and this translates into Google putting responsive sites first which in turn, means that responsive websites are likely to enjoy better results on search engines. Roughly translated, if your website is not mobile-friendly, you’re going to lose rankings.

But it doesn’t stop there.

A responsive website design can however mean slow load times.

And according to Google’s Matt Cutts, there is a site speed penalty for mobiles coming up, which means that Google doesn’t only want websites to be responsive but also to load fast.

Web designers and developers are having to learn the game fast, typically looking at:

– making mobile pages render in under one second
– optimising for mobile
– checking the site for page loading issues
– making the mobile web faster.

The game has moved on.

We have a greater sense of behaviour now. For example, 74% of consumers will abandon the website after waiting 5 seconds for the page to load. And 71% of mobile browsers expect the website to open as fast as the web pages on their desktop computers.

Increasingly, clients will need to place greater trust in the advice of their web developers because we are now way beyond what, on the surface, looks like a “good design idea” or an opportunity to “throw ideas around”. Knowing your client or market well no longer qualifies the client to understand how they will behave on mobile. Or rather, how Google wants them to behave.

Please do give us a call if you’d like Sherpa to audit your website or talk about your “to be” website.

Sherpa Brand & Design Agency
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