31 Oct What’s with the logo
Deep and distinctive
Being a co-operative bank, the MediCoop CFI logo needed to reflect the interaction of bank and its members.
Sherpa’s lead designer Claire Yates, as usual, delivered something deep and distinctive.
The logo has a number of interesting angles:
- There’s the M and C of MediCoop inscribed in the logo;
- The lines illustrate both solidity and inclusiveness; and,
- You can sense two perspectives when looking at the symbol.
After staring at the logo for 20 seconds, shut your eyes and tell us what you see.