09 May Natural blonde or bottle blonde?
( ) vs. Pay per click (PPC)?
Clients often ask us whether they should be using SEO or PPC toto their websites. We would probably say that PPC – our bottle blonde – should be used when improvements are needed in a very short time. Perhaps there’s a promotion running. We’ve found one gets many enquiries, many of them not relevant. SEO, on the other hand, is most cost-efficient if ranking improvement is not required immediately and, in our view, is a far more natural and credible solution to building an effective presence on the .
Let’s examine the benefits of SEO and PPC:
BENEFITS of SEO
BENEFITS of PPC
Low initial investment
Long term positioning
Set your own budget
PPC advertising levels the playing field
24/7 promotion that doesn’t sleep
Increase brand visibility
Faster loading pages
Increase local visibility
Excellent search engine positioning
Navigable by the engines
See SEO or PPC as just one aspect of your marketing mix – ideally you’re integrating all things online effectively to provide strong sales, marketing and brand support.
Sherpa has a fantastic package or approach calledwhich we developed especially with small and mid-sized businesses in mind. We integrate your , and with SEO and a , complimented by objective-driven to provide you with everything you need, all working together and at a price that will astound you (pleasantly).
Contactor and find out why Sherpa’s clients have it WAXD!