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  • 1. CRAFT A BRAND STRATEGY You need to create a blue print based on how you want customers to experience your company, forming your brand. Forget the normal stuff lik

  • Outside-In, Top-Down (but never sideways). I am not sure whether CEO’s are brand-lazy or whether they just feel that “brand” is something for the Marketing Departmen

  • The next level. Think of a hundred Ford brands, all with black as the only colour choice for the car. Most of the businesses that we’ve met over the years have not h

  • Communicating with employees is always a good thing, right? Well, any communications is better than no communications but done correctly, it does require commitment

  • Don’t leave that precious sales pitch to chance, put everything into it. The presentation can be a live pitch or a profile document or often, both – eith

  • Since inception 12 years ago, Sherpa has always done things differently. “We have always focused on what keeps business owners awake at night and delivered according

  • One of great pleasures in my professional life was working for a smallish bank that shifted from zero to hero (recognised by independent research as the leading busi

  • If you believe that social media marketing is cheap and cool but not effective for your business, consider getting specialists to help you. Sherpa’s CEO Gary H

  • Sung to the 1976 Dianna Ross song “Do you know where you’re going to”, many e-commerce shoppers could be humming the same tune when visiting your e

  • Looking at internal email campaigns in the workplace, one sees an open rate of about 66% across all industries and a click rate of somewhere between 6% and 10%, with

  • As a marketing manager, make sure that you give yourself and your brand and design agency every chance of success by managing the briefing and sign-off process tight

  • Sherpa has been helping businesses develop their brands for over 10 years now, packing in all the brand skills that one would normally associate with multi-national

  • There are a number of reasons to revitalise one’s brand. We often find that many of the factors overlap. 1. Professional When a start-up enters the market, the

  • With uncertainty and some fear sweeping the Western Cape, which brands will stand out as Day Zero looms? Who do we have to thank? People generally make brand choices

  • Smaller businesses often don’t think about themselves as brands. They think brands are only for the Google, Nikes and Apples of the world. One misconception is that

  • For companies serious about building their brands and attracting and retaining top talent, internal communications is way beyond the unfortunate ‘tick box̵

  • Fantastic to experience the way that PR, and what that meant back in the day, and content marketing have become so intertwined. Great to see that Sherpa has been del

  • If small businesses are to be heard or seen in 2018, they’re going to have to really dive in to latest marketing and communications thinking. Social media is going t

  • We’ve looked at a number of content marketing trend articles and quite like this one from Mariella Blago Marketing. Easy reading style and it makes a lot of se

  • According to the Huffington Post, a top brand trend for 2018 is a shift away from demographic-centric targeting towards lifestyle segmentation. Iconic brands have be

  • We spend a lot of time pitching products and services, but what about selling your people? As brand strategists, we’re very aware that processes shape brands. A proc

Outside-In, Top-Down (but never sideways). I am not sure whether CEO’s are brand-lazy or whether they just feel that “brand” is something for the Marketing Department to sort out. I’m just...

The next level. Think of a hundred Ford brands, all with black as the only colour choice for the car. Most of the businesses that we’ve met over the years have not...

Communicating with employees is always a good thing, right? Well, any communications is better than no communications but done correctly, it does require commitment and investment so it’s best to...

Don't leave that precious sales pitch to chance, put everything into it. The presentation can be a live pitch or a profile document or often, both - either way, it...

Since inception 12 years ago, Sherpa has always done things differently. “We have always focused on what keeps business owners awake at night and delivered accordingly. This stems from a background...

One of great pleasures in my professional life was working for a smallish bank that shifted from zero to hero (recognised by independent research as the leading business banking brand)...

If you believe that social media marketing is cheap and cool but not effective for your business, consider getting specialists to help you. Sherpa's CEO Gary Hendrickse believes that right now...