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  • Sherpa has been helping businesses develop their brands for over 10 years now, packing in all the brand skills that one would normally associate with multi-national

  • There are a number of reasons to revitalise one’s brand. We often find that many of the factors overlap. 1. Professional When a start-up enters the market, the

  • With uncertainty and some fear sweeping the Western Cape, which brands will stand out as Day Zero looms? Who do we have to thank? People generally make brand choices

  • Smaller businesses often don’t think about themselves as brands. They think brands are only for the Google, Nikes and Apples of the world. One misconception is that

  • For companies serious about building their brands and attracting and retaining top talent, internal communications is way beyond the unfortunate ‘tick box̵

  • Fantastic to experience the way that PR, and what that meant back in the day, and content marketing have become so intertwined. Great to see that Sherpa has been del

  • If small businesses are to be heard or seen in 2018, they’re going to have to really dive in to latest marketing and communications thinking. Social media is going t

  • We’ve looked at a number of content marketing trend articles and quite like this one from Mariella Blago Marketing. Easy reading style and it makes a lot of se

  • According to the Huffington Post, a top brand trend for 2018 is a shift away from demographic-centric targeting towards lifestyle segmentation. Iconic brands have be

  • We spend a lot of time pitching products and services, but what about selling your people? As brand strategists, we’re very aware that processes shape brands. A proc

  • Brand strategy When you can HAPPILY say that not everybody loves you, you’ll know that your brand strategy is working. Many business owners will say that their produ

  • In the Times Sowetan Shopper Survey 2017, Link was the highest rated independent community pharmacy group, falling just behind Dis-Chem and Clicks which ranked secon

  • Internal Communications 2018. What we’d like to see As we scurry to get the last of the internal communications projects out for 2017, let’s take a look at wha

  • Deep and distinctive Being a co-operative bank, the MediCoop CFI logo needed to reflect the interaction of bank and its members. Sherpa’s lead designer Claire

  • Outsource to Cape Town. Sherpa is a brand and design company in Welgemoed, more or less 20km from the centre of Cape Town. With offices straddling the Durbanville wi

  • Need a simple, sincere Xmas greeting to send to your clients? Or something that’s symbolic, themed or wild? Book your e-card into our studio today! el

  • Graphic designers are generally very cool, chilled people. So here are some things that clients say to make them mad as hell. And for the first time, we reveal the d

  • It’s good and well that you’re on social media, but take a step back and do some proper planning to become successful. Here’s a simple approach to

  • It’s about them, your employees In times of organisational change, it is not about you the manager – it is about them, the employees. When an organisation is g

  • Winning tips for business Assuming that the Agency is professional, when a campaign is commissioned, how can good intentions and precious budget get dissipated? Here

  • Winning tips for business owners One reason why so many businesses fail to reach their true potential is because they struggle to grasp the concept of a “brand”. So

  • One would expect that smaller companies are somewhat reticent in providing a decent advertising brief but Sherpa’s Elsa Barnard says that one will be amazed that cor

  • Appointing an advertising agency or design agency seems simple enough but selecting one that’s not right for you can cost you dearly. Eight aspects to consider when

  • A monkey in silk is a monkey no less For many companies, making changes to a logo is a big deal but it is actually a normal part of business evolution. Rebranding ho

  • Less is more Creating and building a brand strategy for your e-commerce store is essential. According to Guillamme Thibaux, co-founder of Quanta which offers analyti

  • Sherpa has partnered with Panoman 360 Virtual Tour, a high definition virtual tour to give clients a glimpse into your world and improve your Google rankings. The ph

  • Sherpa’s Gary Hendrickse chooses his 3 all-time favourite straplines. 1. Just do it. It embodies a state of mind. You don’t have to be an athlete to be in shap

  • Job description We’re Hiring. You’ll be a junior designer, learning and taking direction from a wonderfully skilled senior designer. Often, Claire will l

  • Recapture the future. Microsoft is currently going through a path of revival and possibly even a renaissance of sorts. They felt that the competition was starting to

  • Don’t delegate The brand belongs to the Marketing department, right? Wrong! If we believe that a brand is the sum total of the way your company is experienced, who e