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  • Communicating with employees is always a good thing, right? Well, any communications is better than no communications but done correctly, it does require commitment

  • Don’t leave that precious sales pitch to chance, put everything into it. The presentation can be a live pitch or a profile document or often, both – eith

  • Since inception 12 years ago, Sherpa has always done things differently. “We have always focused on what keeps business owners awake at night and delivered according

  • One of great pleasures in my professional life was working for a smallish bank that shifted from zero to hero (recognised by independent research as the leading busi

  • If you believe that social media marketing is cheap and cool but not effective for your business, consider getting specialists to help you. Sherpa’s CEO Gary H

  • Sung to the 1976 Dianna Ross song “Do you know where you’re going to”, many e-commerce shoppers could be humming the same tune when visiting your e

  • Looking at internal email campaigns in the workplace, one sees an open rate of about 66% across all industries and a click rate of somewhere between 6% and 10%, with

  • As a marketing manager, make sure that you give yourself and your brand and design agency every chance of success by managing the briefing and sign-off process tight

  • Sherpa has been helping businesses develop their brands for over 10 years now, packing in all the brand skills that one would normally associate with multi-national

  • There are a number of reasons to revitalise one’s brand. We often find that many of the factors overlap. 1. Professional When a start-up enters the market, the

  • With uncertainty and some fear sweeping the Western Cape, which brands will stand out as Day Zero looms? Who do we have to thank? People generally make brand choices

  • Smaller businesses often don’t think about themselves as brands. They think brands are only for the Google, Nikes and Apples of the world. One misconception is that

  • For companies serious about building their brands and attracting and retaining top talent, internal communications is way beyond the unfortunate ‘tick box̵

  • Fantastic to experience the way that PR, and what that meant back in the day, and content marketing have become so intertwined. Great to see that Sherpa has been del

  • If small businesses are to be heard or seen in 2018, they’re going to have to really dive in to latest marketing and communications thinking. Social media is going t

  • We’ve looked at a number of content marketing trend articles and quite like this one from Mariella Blago Marketing. Easy reading style and it makes a lot of se

  • According to the Huffington Post, a top brand trend for 2018 is a shift away from demographic-centric targeting towards lifestyle segmentation. Iconic brands have be

  • We spend a lot of time pitching products and services, but what about selling your people? As brand strategists, we’re very aware that processes shape brands. A proc

  • Brand strategy When you can HAPPILY say that not everybody loves you, you’ll know that your brand strategy is working. Many business owners will say that their produ

  • In the Times Sowetan Shopper Survey 2017, Link was the highest rated independent community pharmacy group, falling just behind Dis-Chem and Clicks which ranked secon

  • Internal Communications 2018. What we’d like to see As we scurry to get the last of the internal communications projects out for 2017, let’s take a look at wha