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  • We were given a rare opportunity to help a company to build its brand and with this, the satisfaction of achieving brand goals. When Link Pharmacy was recognised by

  • When it comes to being obsessive about client excellence and delivery, Sherpa’s CEO Gary Hendrickse, who has been around a bit, says that it is hard to imagine a com

  • Alternative thinking We’ve worked with TBI for over a decade, initially with Ora before it was acquired by TBI. Financial services is one of Sherpa’s prime sec

  • Space, ambience and mood. We’ve worked with BHA Lighting’s founder Phil Hammond for almost 10 years. Over the last years we’ve also spent a lot of

  • Have you got it? Most businesses do not have a brand strategy. They probably have a corporate identity manual, marketing plan and sales budget but no brand strategy.

  • Architectural Feature Screens What a cool experience. Slick product. Switched on people. A young company that has grown at a rate and recognised that they have somet

  • Salt EB is one of South Africa’s top employee benefit companies with offices in Cape Town and Johannesburg. The employee benefit administration market can be t

  • Barno has been around for over 60 years and Sherpa has been involved with them for 12 years or so. Barno counts the elite of South Africa’s brands as clients w

  • To help CEO’s elevate their companies to brand status, try a coaching rather than consulting approach. What stops a brand from happening? Sherpa’s CEO an

  • Do CEO’s feel it? Some do. But not enough. As a CEO, if you’re not the driver of your brand you’re missing an opportunity to take your company to a

  • When sales teams fall. In the Crimean War, British light cavalry led a fatal assault on the Russians and Turks. The result was fairly predictable as they charged aga

  • 1. CRAFT A BRAND STRATEGY You need to create a blue print based on how you want customers to experience your company, forming your brand. Forget the normal stuff lik

  • Outside-In, Top-Down (but never sideways). I am not sure whether CEO’s are brand-lazy or whether they just feel that “brand” is something for the Marketing Departmen

  • The next level. Think of a hundred Ford brands, all with black as the only colour choice for the car. Most of the businesses that we’ve met over the years have not h

  • Communicating with employees is always a good thing, right? Well, any communications is better than no communications but done correctly, it does require commitment

  • Don’t leave that precious sales pitch to chance, put everything into it. The presentation can be a live pitch or a profile document or often, both – eith

  • Since inception 12 years ago, Sherpa has always done things differently. “We have always focused on what keeps business owners awake at night and delivered according

  • One of great pleasures in my professional life was working for a smallish bank that shifted from zero to hero (recognised by independent research as the leading busi

  • If you believe that social media marketing is cheap and cool but not effective for your business, consider getting specialists to help you. Sherpa’s CEO Gary H

  • Sung to the 1976 Dianna Ross song “Do you know where you’re going to”, many e-commerce shoppers could be humming the same tune when visiting your e

  • Looking at internal email campaigns in the workplace, one sees an open rate of about 66% across all industries and a click rate of somewhere between 6% and 10%, with