We do three main things
Strategy
Direction, alignment and innovation
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Brand strategy
What differentiates you from your competitors? What makes you stand out in a crowded market? Prepare to be immersed in your brand as we climb together through brand vision, brand objectives, brand values, brand positioning, and brand personality. And then add on brand archetype and brand tone and voice and resonate with what truly makes you great with people looking for you. And then create common purpose among employees by getting them behind you and living your brand every day.
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Marketing strategy
Be clear on who your customers truly are, understand their changing needs, discover new or unexpected entrants to your space, find a distinct way to position against competitors, and map a long-term marketing strategy with milestones to achieve company objectives.
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Communication strategy
Don't scatter and dilute precious your communications budget. Be strategic about it. Who do you need to talk to? What do they need to know? How and when will you talk to them? And with so many media platforms to choose from, which channels will you focus on? How will you align your communications to your brand and sales objectives?
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Internal communications
Take employee communications as important as external marketing if you want to increase employee engagement, create common purpose, build pride in your brand, and place your brand central in a diverse environment. And you want your customers to feel the same way about you as your people do. Start seeing employees as customers.
Want to climb? Take the first step. gary@sherpa.co.za
Creative
Stand out
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Corporate Identity
Logos, icons, colours, typefaces, patterns and a guidelines document. Business cards, letterheads and PowerPoint templates
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Copywriting
Name generation, straplines, advertising, scripts, content creation, articles, PR, SEO, marketing communications and websites
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Presentations
Conceptualisation, copywriting and design of pitch documents, sales presentations and company profiles
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Graphic design
Posters, brochures, flyers, booklets, packaging, pull-up banners, illustrations, infographics, annual reports and publications/p>
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Website & UX design
Conceptualisation, copywriting, design, development and maintenance of user-friendly responsive interfaces
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Social media
Conceptualisation, content creation, copywriting, design, scheduling and management of campaigns and posts
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Video
Conceptualisation, script writing and production
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Advertisments
Print and digital campaign conceptualisation, copywriting and design
Connect with our Creative Director claire@sherpa.co.za
Digital Marketing
Be found
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Website design, development and maintenance
Conceptualisation, copywriting, design, development and maintenance of user-friendly responsive interfaces
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Below-the-line advertising
Google search and display, e-mail marketing, banner adverts and SEO
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Search Engine Optimisation
Optimising visability, indexability and rankings of websites on search engines.
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Social media management
Conceptualisation, content creation, copywriting, design, scheduling and management of campaigns and posts
Contact our CEO Gary directly at gary@sherpa.co.za