It can be dispiriting and wasteful
When your brand does not filter into the business
Creating dissonance
Because what Marketing says to the world
Is often not experienced by customers
Because your people are not brand-aligned.
And then you don’t have a brand
So, who’s to blame?
Marketing for not involving HR?
Or HR for not grasping the need?
It doesn’t really matter
It’s time to think ‘brand and people’
Because the success of your brand
Is found when the two meet.

Talk to SHERPA’S CEO Gary Hendrickse for guidance in aligning HR and your people to your brand and creating an organisation with common purpose.

Gary Hendrickse
CEO SHERPA
gary@sherpa.co.za
sherpa.co.za

Founded in 2006, SHERPA is a brand strategy, graphic design and digital marketing company.

With an initial focus on financial services, destination marketing and healthcare, SHERPA has gained experience in the technology, commercial property, pharmaceutical, logistics, automotive, energy and public sector arenas.