There are about 150 owner-managed Link pharmacies dotted throughout South Africa, mostly in Gauteng. Link has been around for decades and is synonymous with “family”, “community” and “good health”.
We created three Link Pharmacy brand promises which would resonate with the target.
Link’s brand promise greets customers (and staff) each day as posters which we designed, creating a service expectation.
“When you talk, we’ll listen.”
“We’ll never be too busy for you.”
“No question is stupid. Just ask.”