The V-Comb is a head lice comb that combs and vacuums lice out of hair. Our client bought this device into South Africa.
Advertisers generally use gross pics to present such products but we didn’t want to follow the ‘shock’ route. We never believe in following the crowd. Besides, Facebook does not encourage the use of shock imagery, in fact its taboo.
We decided to use sweet cute illustrations of children morphing into head lice to achieve that same level of shock but in a much gentler way.