Did you know that the number of mobile views for websites will surpass that of desktop views by the end of 2014? Or, that 66% of smartphone and tablet users are frustrated with unresponsive websites and the horrendous load times associated with them? And that 16% of these mobile users will give up completely if the website is difficult to use or loads too slowly. By the end of 2013 mobile traffic accounted for 16% of all web traffic. In view of the projected figures, it begs the question why haven’t all businesses gone this route? How irresponsible is it not to have a responsive website?

The mobile era has been documented in great length, and it’s now a rare practice for anyone that does business not to have a smartphone, which they then use to access the internet, their email and social media when they are not near their desk. This is common practise, there’s no need to elaborate, chances are that 40% of readers will be reading this article from their smartphone or tablet; so why then are certain companies limiting their users access to their website? Why create a barrier of access to current or prospective clients? A responsive website never was a “nice to have” –they were developed as a tool to aid business. In its core, a responsive website allows your clients access to you from wherever they want, they are willing to search for you, they are obviously interested in some sort of interaction with you, why stop them?

To put it into perspective, 67% of mobile viewers are more likely to purchase from or interact with a company if their website is optimised for mobile viewing. This means that a responsive website actually has an impact on business and potentially how your entire organisation is seen when viewed through a mobile device.

My biggest problem with unresponsive websites, however, is not that they take long to load or have bad functionality; it’s the fact that it presents an incorrect view of your brand to your clients. At best it makes the brand seem outdated and out of touch with its client base, and at worst makes your business appear incompetent and uninterested.

The good news, however, is that there are new methods of coding, such as HTML5 and Bootstrap etc. and new tools like WordPress, that allow for responsive website development at a fraction of the cost. This means that a responsive website is no longer a luxury, accessible by large businesses only. Speak to Elsa about creating a responsive website for your business.

Going into 2015, we can expect the desktop computer to quickly become a thing of the past, with tablet technology quickly improving and soon surpassing the desktop computers they are based on, how could you not to cater for these devices? How responsible is your website?

Sherpa Brand & Design Agency