Roar of the Tiger

Sherpa Gary Hendrickse Brand strategy Graphic Design Digital Marketing

Roar of the Tiger

Perhaps cynical, but is it realistic to get your entire people living your brand?

Much as I’m an idealist, I don’t think so.

Rather identify the tigers in your company.

And empower them to growl.

In truth, lion kings are better pack leaders than tigers.

But a tiger is magnetic and a symbol of courage.

Intelligence, and boldness.

They have a might roar.

And a low growl which permeates.

It is a considerable and rare force that demands attention.

Get your tigers behind your brand.


Gary Hendrickse
CEO & Brand Strategist
Brand Strategy, Graphic Design & Digital Marketing.

Sherpa is a brand strategy, design and marketing company housed in Cape Town with clients in Gauteng, Germany, and Australia. We live by our strapline of Stand Out. Be Found, referring to our ability to differentiate brands and then make sure that they’re found in the digital space.

Sherpa Brand & Design Agency
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