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Sherpa Thoughts

Sales Pitch: How Do You Make Them Feel

By 8 May 2024June 12th, 2024No Comments

Sometimes you must look beyond the obvious product or service features when pitching for a new account, especially when you’re selling a commodity item.

You might get into product detail later in the presentation pack.

But the first slide after the intro page should illicit planned emotions.

Sherpa

The ‘What They Hear’ should form part of your brand strategy and present in all your marketing collateral and digital assets such as website, meta, LinkedIn etc. creating a consistent messaging into the market.

In conclusion, shape your presentation towards what your prospects are carrying in their heads – don’t leave that until the last few slides, do it upfront.

 

Gary Hendrickse
CEO & Brand Strategist
Sherpa
Brand Strategy, Graphic Design & Digital Marketing.
gary@sherpa.co.za

Sherpa is a brand strategy, design and marketing company housed in Cape Town with clients in Gauteng, Germany, and Australia. We live by our strapline of Stand Out. Be Found, referring to our ability to differentiate brands and then make sure that they’re found in the digital space.