Sing… Sing… Sing.

Brand strategy Cape Town

Sing… Sing… Sing.

“… all the love you bring won’t mean a thing unless you sing … sing … sing …”

Life’s greatest sadness must surely be if your love stays inside of you.

Why is this?

  • Insecurities.
  • Low self-esteem.
  • Inhibitions.
  • Fear of rejection.
  • Lack of self-confidence.

Or you just can’t find the words to say.

I think that these are some of the reasons why so many great companies can’t shift from being a great company to an admired and loved brand.

Your brand is the love within your company which certain audiences connect with and fall in love with. If you let them.

Think of walking into a crowded room. Your eyes lock with one person. Everything else in the room is just blurry. Over time, when they consistently recognise you and what you mean to them, that connection turns attraction to love and admiration. That’s a brand. It cannot stay inside of you; it needs to reach those looking for you.

It’s not easy and it can even be scary. If you can’t find the right words to say or you just can’t say those words, talk to us and we’ll help your brand to sing.


Gary Hendrickse
CEO Sherpa

Sherpa Brand & Design Agency
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