Brand Tag

Sherpa has been helping businesses develop their brands for over 10 years now, packing in all the brand skills that one would normally associate with multi-national brands. "Working on and activating a brand strategy for a business is Sherpa's premium service and we constantly refine our...

With uncertainty and some fear sweeping the Western Cape, which brands will stand out as Day Zero looms? Who do we have to thank? People generally make brand choices on the alliances which brands have built over the years. Which brands will identify most closely with what’s...

Don’t delegate The brand belongs to the Marketing department, right? Wrong! If we believe that a brand is the sum total of the way your company is experienced, who else might be involved in building the brand? Leaving the Marketing department out of it for the moment, let’s look...

90% of Internet start-up businesses fail According to an article in Fortune.com, 90% of Internet start-up businesses fail early. There has always been a high percentage of start-up businesses, which fail early so what’s new? Sherpa recently formed a partnership with some full-stack developers in SA and...