brand strategy Tag

Sherpa has been helping businesses develop their brands for over 10 years now, packing in all the brand skills that one would normally associate with multi-national brands. "Working on and activating a brand strategy for a business is Sherpa's premium service and we constantly refine our...

With uncertainty and some fear sweeping the Western Cape, which brands will stand out as Day Zero looms? Who do we have to thank? People generally make brand choices on the alliances which brands have built over the years. Which brands will identify most closely with what’s...