If you believe that social media marketing is cheap and cool but not effective for your business, consider getting specialists to help you. Sherpa's CEO Gary Hendrickse believes that right now is a good time for businesses to invest in social media marketing. "Social media is a...
Call us romantics if you want, but Sherpa still has a desire to help small businesses. Especially in these times. Maybe you know of a small business out there which can do with some marketing assistance? While social media is not the answer to all...
[guhz-uh l] To eat greedily / to wolf it down / to stuff oneself / to shovel it down We’ve come up with some impressive brand names over the years. Right up there with the best of them must be Guzzle and Wolf, an exciting new...
It’s time and skill intensive The days of letting an intern or somebody with some capacity manage your social media strategy – hence creating the impression that social media is “free” - are long gone. Sherpa director Elsa Barnard says that businesses which still believe that...