25 Feb The passion of leaders
We have an enduring passion for brands, taking our clients to leadership positions. Recently, we helped a large healthcare group to become the most-admired brand in a national, ultra-competitive market for the second year in a row. Or, working with a company in the shipping industry which went on to receive top brand awards in Africa and the East was, and still is, an incredible journey for us. Being contacted by a guy in the Congo to structure his presentation pitch at a mining indaba in Uganda was great. From that, our new friend Oscar (who we’ve still never met) got 7 new mining contracts. We tried an approach and it worked so we now call it our Oscar Pitch!
“Having knowledge, experience and skills is just a ticket to the game. You must have that passion – the drives to take your client to the summit. You need that determination for them to dominate on say social media or be on Page One of the rankings or be ranked as most-admired brand in the sector. You need to think like leaders,” says Sherpa CEO Gary Hendrickse.
Talk to Sherpa CEO Gary Hendrickse about taking your first steps to brand leadership.
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