The Traffic Manager

Traffic manager cape town

The Traffic Manager

Small in stature but a giant in Sherpa, Abby completed a B.Com Marketing Degree from Stellenbosch University before joining Sherpa Brand and Design.

Abby was thrust straight into what was Sherpa’s busiest month at the time and after a few days of treading water swam strongly and got Sherpa through a trying month.

What does a Traffic Manager do?

The Traffic Manager is essentially the centre of the creative agency eco-system.  They manage a project from the client briefing stage, through creative, into production and delivery to the client.

To be successful, they need competence in:

  • Allocating resource, monitoring and reporting on the status of projects.
  • Juggling multiple projects at any time, managing daily challenges in their stride.
  • Excellent knowledge of each of the creative, developmental or analytical disciplines within the agency.
  • Ensuring that projects are not only tuned to achieve client deadlines but also achieving the agency’s revenue and profit objectives for the project.
  • People management skills, often having to ‘push’ creative staff.

Abby’s role also extends to managing some of Sherpa’s key accounts and as she runs accounts full-circle, she takes care of invoicing.

Being the Traffic Manager of a busy creative team is highly stressful but Abby is a gem and her organisational and management skills allows the creative team to focus on what they’re good at that knowing Sherpa is solid.

Sherpa Brand & Design Agency
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