07 Jul We’ve changed our logo. Why?
After 8 years of developing brands, we asked ourselves whether we were being true to our promise. What was it that we asked our clients to do? Stand out. Be found. Was our logo reflecting the promise? Nah.
We briefed Wayde and then took a step back, trusting him to deliver to brief. Taking an objective view is not easy for a business owner. But our trust in Wayde and the creative process was more than justified when our new logo emerged. Hope you like it. We love it!
And we needed to change our website too. Cleaner, bolder, less is more. Of course, the website also needed to be responsive to mobile phones and tablets. Have a look.